![]() So, when should you send a real estate introduction letter? Immediately, if possible. ![]() Companies that tried to contact new leads within an hour were nearly 7 times as likely to qualify the lead as those that attempted to communicate with the potential customer just one hour later that number rises to 60 times as likely as companies that waited 24 hours or longer. businesses and made some fascinating discoveries. Researchers out of Harvard Business School looked at over 2,000 U.S. Of companies that respond to leads within 30 days, the average response time is approximately 42 hours, but you’re not average, are you? Real estate is a punctual game. When to send a real estate introduction letter As much as you want to believe potential buyers or their agents will call you all day declaring that they are ready to bid on one of your listings, you’re going to have to work a little more for your money, but the benefits will make it all worth it. An intro letter is essential because it opens up the lines of communication between you and the people who may just want to work with you. Send your leads a real estate introduction letter. ![]() Those catchy new business cards got people to notice you the time and effort you put into your real estate website seem to be paying off, and the CRM designed for real estate agents you invested in is collecting all of your leads.īut now that the leads exist, what are you doing with them? How do you start conversations with prospects that ultimately result in commissions for you? You knew your old way of marketing wasn’t working, and you jumped right in, ready to make a change. You’ve been working toward this moment for a very long time. Open the lines of communication with your leads in a quick, personal way by using a real estate introduction letter. ![]()
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